inter-brand competition

inter-brand competition
Competition between suppliers or dealers selling different brands of the same or equivalent goods; for example, when manufacturer A (producing brand A washing powder) faces competition from manufacturer B (producing brand B washing powder), brands A and B will be competing against each other, including in retail outlets owned by retailers X, Y and Z.
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Practical Law Dictionary. Glossary of UK, US and international legal terms. . 2010.

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