bait, switch

bait, switch
v. The practice of advertising a product or service at a low price to bring customers into a store and, once they are there, urging them to buy a more expensive product or service by disparaging the original item or by saying that it is no longer available. This is illegal in most states, especially when the original product or service was not available at the time it was advertised.

Webster's New World Law Dictionary. . 2000.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • bait and switch — n: a fraudulent or deceptive sales practice in which a purchaser is attracted by advertisement of a low priced item but then is encouraged to purchase a higher priced one – called also bait advertising; Merriam Webster’s Dictionary of Law.… …   Law dictionary

  • bait-and-switch — ˌbait and ˈswitch adjective [only before a noun] MARKETING if sellers use bait and switch methods, they attract customers by telling them about a cheap product which may or may not exist, and then persuade them to buy a more expensive one: •… …   Financial and business terms

  • Bait — Bait, is a luring substance used, e.g., for angling.Bait may also refer to one of the following:* Animal baiting, using dogs to worry or torment a chained or confined animal.* Bait car, vehicle rigged by the police to catch auto thieves. * Bait… …   Wikipedia

  • bait-and-switch — ☆ bait and switch [bāt′ n swich′ ] adj. of, related to, or employing an illegal or unethical sales technique in which a seller lures customers by advertising an often nonexistent item at a bargain price and then attempts to switch their attention …   English World dictionary

  • bait-and-switch — v. The practice of advertising a product or service at a low price to bring customers into a store and, once they are there, urging them to buy a more expensive product or service by disparaging the original item or by saying that it is no longer …   Law dictionary

  • bait and switch — bait′ and switch′ n. bus the practice of attracting customers to a store with bargain prices, then attempting to sell them higher priced items …   From formal English to slang

  • Bait and switch — In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, then reveals to potential customers that the advertised good is… …   Wikipedia

  • Bait And Switch — A dishonest marketing tactic in which a marketer advertises a very attractive price/rate/term that is really a teaser rate meant to attract customers. Once the customer comes into the store/office to inquire about the advertised price/rate (the… …   Investment dictionary

  • bait-and-switch — /bayt n swich /, adj. 1. denoting a deceptive method of selling, by which customers, attracted to a store by sale items, are told either that the advertised bargain item is out of stock or is inferior to a higher priced item that is available. n …   Useful english dictionary

  • Switch —    The exchanging of one security for another. A switch is often used to improve a portfolio, perhaps to enhance the yield or quality. * * * Ⅰ. switch UK US /swɪtʃ/ noun ► a complete change of one thing for another: a switch from/to sth »The… …   Financial and business terms

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”