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Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… … Wikipedia
Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… … Wikipedia
Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… … Wikipedia
Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The … Wikipedia
Customer service training — refers to teaching employees the knowledge, skills, and competencies required to increase customer satisfaction. Contents 1 Audience 2 Content 3 Methodology 4 … Wikipedia
Customer service — is the provision of service to customers before, during and after a purchase. According to Turban et al. (2002),[1] “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a… … Wikipedia
Customer dynamics — is an emerging theory on customer business relationships that describes the ongoing interchange of information and transactions between customers and organizations. These exchanges occur over a wide range of communication channels, such as phone … Wikipedia
Customer insight — is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers. Analysis Firstly, the collected data must be audited to fully understand the quality and opportunity within the … Wikipedia
prospect — I (outlook) noun ambition, anticipation, assurance, calculation, certainty, chance, coming events, confidence, contemplation, destiny, expectance, expectancy, expectation, fair chance, faith, fate, forecast, fortune, futurity, good chance, hope,… … Law dictionary
