pretense

I (ostentation) noun affectation, affectedness, airs, artificiality, blatancy, bravado, demonstration, display, empty show, false appearance, false show, fanfaronade, flagrancy, flashiness, flourish, fuss, garishness, gaudiness, glare, glitter, grandiosity, histrionics, impressive effect, inflation, insincerity, loftiness, mockery, obtrusiveness, ostentatio, ostentatiousness, outward show, panache, parade, pomp, pomposity, pompousness, pose, pretension, pretentiousness, sham, show, showiness, splash, splurge, theatricality, unnaturalness, window-dressing II (pretext) noun appearance, beguilement, bluff, camouflage, cheat, claim, cloak, color, cover, deceit, deception, disguise, duplicity, empty words, excuse, fabrication, false appearance, false plea, false show, falsehood, falseness, falsification, feint, forgery, fraud, fraudulence, guise, hoax, hypocrisy, imitation, invention, lie, mask, mendacity, misrepresentation, ostensible purpose, ostensible reason, plea, postulatio, professed purpose, ruse, semblance, sham, show, simulation, simulatione, subterfuge, trick, trickery, untruth associated concepts: false pretnese, fraudulent pretense, larceny by false pretense III index appearance (look), artifice, bad faith, color (deceptive appearance), counterfeit, cover (pretext), deceit, disguise, excuse, false pretense, falsehood, falsification, fraud, histrionics, hoax, hypocrisy, imposture, indirection (deceitfulness), misstatement, pretext, rodomontade, role, sham, story (falsehood), subterfuge