commercial co-venturer

commercial co-venturer
USA
A business that, for profit or other commercial consideration, conducts, promotes, underwrites, arranges or sponsors a sale of goods or services, or a performance or event of any kind that is both:
• Advertised in conjunction with the name of any charitable or religious organization.
• Beneficial to, to any extent, that charitable or religious organization.
Some states regulate commercial co-venturers that participate in cause marketing campaigns. In these states, businesses that only benefit in goodwill typically are not considered a commercial co-venturer if the collection and distribution of the proceeds of the sale, performance or event are supervised and controlled by the benefiting charitable or religious organization.

Practical Law Dictionary. Glossary of UK, US and international legal terms. . 2010.

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