catchword
101Schlagwort (Sprachwissenschaft) — Als Schlagwort (englisch buzzword oder catchword, französisch slogan) bezeichnet man einen Begriff oder Spruch, mit dem beim Zuhörer um besondere Beachtung gebuhlt wird (Plural: „Schlagworte“ in der Bedeutung „Spruch“, „Schlagwörter“ in …
102Kustos — (lat.), Hüter, Wächter; Beamter an einer Bibliothek, Kunst , Naturaliensammlung etc.; auch Kirchenhüter, Küster. – In der Buchdruckerkunst nannte man früher K. (Blatthüter, franz. Réclame, engl. Catchword) das am Schluß einer Seite unten rechts… …
103bewhiskered — /bi hwis keuhrd, wis /, adj. 1. having whiskers; bearded. 2. ancient, as a witticism, expression, etc.; passé; hoary: a bewhiskered catchword of a bygone era. [1755 65; BE + WHISKERED] * * * …
104catchline — /kach luyn /, n. 1. a word, phrase, or sentence used, esp. in advertising or journalism, to arouse or call attention. 2. a line in which a catchword appears. 3. a line of lesser importance, set shorter or sometimes in smaller type than the lines… …
105code word — 1. See code name. 2. a euphemistic or politically acceptable catchword or phrase used instead of a blunter or less acceptable term: The official report said the diplomats had a frank and serious discussion code words for angry argument. [1880 85] …
106headword — /hed werrd /, n. 1. a word, phrase, or the like, appearing as the heading of a chapter, dictionary or encyclopedia entry, etc. 2. catchword (def. 2). 3. head (def. 26). [1815 25; HEAD + WORD] * * * …
107keyword — /kee werrd / 1. a word that serves as a key, as to the meaning of another word, a sentence, passage, or the like: Search the database for the keyword Ireland. 2. a word used to encipher or decipher a cryptogram, as a pattern for a transposition… …
108shibboleth — /shib euh lith, leth /, n. 1. a peculiarity of pronunciation, behavior, mode of dress, etc., that distinguishes a particular class or set of persons. 2. a slogan; catchword. 3. a common saying or belief with little current meaning or truth. [ <… …
109slogan — /sloh geuhn/, n. 1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase. 2. a war cry or gathering cry, as formerly used among the Scottish clans. [1505 15; < ScotGael sluagh ghairm, equiv.… …
110South Africa — Republic of, a country in S Africa; member of the Commonwealth of Nations until 1961. 42,327,458; 472,000 sq. mi. (1,222,480 sq. km). Capitals: Pretoria and Cape Town. Formerly, Union of South Africa. * * * South Africa Introduction South Africa… …
