change+the+direction+of
11The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It , John Gerzema (2009)
How to use brands to gain and sustain competitive advantageCompanies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming… 652 грн (только Украина)12The Brand Bubble. The Looming Crisis in Brand Value and How to Avoid It , John Gerzema
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming… 2181.42 руб электронная книга13The Biographer's Tale , A. S. Byatt (2001)
This book is not a light read. It is heavy, layered, rich and in some parts indigestible. Yes, like the best Christmas cake. It contains not only literary references, but scientific and historical… 949 руб14Your Trajectory Code. How to Change Your Decisions, Actions, and Directions, to Become Part of the Top 1% High Achievers , Jeffrey Magee
Get your entire life on track with an accelerated trajectory Your Trajectory Code is a guide to understanding why you are where you are, and not where you want to be– and how to change it. Once you… 1625.99 руб электронная книга15Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities , Philip Kotler
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a… 1951.19 руб электронная книга16Be the Solution. How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems , John Mackey
Praise for Be the Solution«In the past, many believed you either went into'public service'to do good, or you'went into business'to make money. Few realized that the long-term success of business… 1622.74 руб электронная книга17Why the Christian Right Is Wrong. A Minister's Manifesto for Taking Back Your Faith, Your Flag, Your Future , Robin Meyers
"I join the ranks of those who are angry, because I have watched as the faith I love has been taken over by fundamentalists who claim to speak for Jesus but whose actions are anything but… 1791.19 руб электронная книга18Operation Mincemeat. The True Spy Story that Changed the Course of World War II , Macintyre Ben (2016)
One April morning in 1943, a sardine fisherman spotted the corpse of a British soldier floating in the sea off the coast of Spain and set in train a course of events that would change the course of… 937 руб19Real Estate Finance in the New Economy , Michael White
The financial deregulation of the last quarter century has meant large flows of funds around the world seeking the highest risk-adjusted return for investors. Real estate is now established as an… 7794.92 руб электронная книга20Know-How. The 8 Skills That Separate People Who Perform from Those Who Don't , Ram Charan (2007)
The new grand theory of leadership by Ram Charan... The breakthrough book that links know-how—the skills of people who know what they are doing — with the personal and psychological traits of the… 1716 руб