doing business as

doing business as
n.
Phrase used to identify a trade name or the name of a business.
abbrv.
d/b/a

The Essential Law Dictionary. — Sphinx Publishing, An imprint of Sourcebooks, Inc. . 2008.


doing business as
(DBA)
A situation in which a business owner operates a company under a name different from its legal name. The owner must file a fictitious name statement, dba statement, or an assumed name statement with the appropriate agency — for example, the county clerk or Secretary of State — that records the names of the business's owners. This enables consumers to discover the names of the business owner(s), which is important if a consumer needs to sue the business.
Category: Business, LLCs & Corporations → Business Name, Location & Licenses
Category: Business, LLCs & Corporations → Buying or Selling a Business

Nolo’s Plain-English Law Dictionary. . 2009.

doing business as
USA
trade name, Also known as a commercial name.
The name that a business or company uses to identify itself in commerce. A business may use its legal name or a fictitious business name (also known as a DBA (short for doing business as) or an assumed name) as its trade name.
Trade names are not eligible for federal trademark registration under the Lanham Trademark Act unless that trade name also functions as a trademark or service mark.

Practical Law Dictionary. Glossary of UK, US and international legal terms. . 2010.

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