trademark, arbitrary

trademark, arbitrary
n.
A name for a product that is in no way descriptive or suggestive of the product, such as “Apple” computers, that is easily registered but difficult to educate consumers about.

The Essential Law Dictionary. — Sphinx Publishing, An imprint of Sourcebooks, Inc. . 2008.

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  • Trademark distinctiveness — is an important concept in the law governing trademarks and service marks. A trademark may be eligible for registration, or registrable, if amongst other things it performs the essential trademark function, and has distinctive character.… …   Wikipedia

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  • distinctive trademark — A standard of trademark protection. Trademarks and service marks are judged on a spectrum of distinctiveness. The most unusual (in the context of their use) are considered the most memorable. Distinctive marks typically consist of terms that are… …   Law dictionary

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  • saran — ☆ saran [sə ran′ ] n. [formerly a trademark; arbitrary coinage] any of various thermoplastic resins usually obtained by the polymerization of vinylidene chloride: it is used in extruded or molded form in making various fabrics, acid resistant… …   English World dictionary

  • Trade dress — refers to characteristics of the visual appearance of a product or its packaging (or even the facade of a building such as a restaurant) that may be registered and protected from being used by competitors in the manner of a trademark. Vague|What… …   Wikipedia

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