Easyform Glossary of Law Terms. — UK law terms.
Return on marketing investment — Marketing Key concepts Product marketing · Pricing … Wikipedia
return on marketing investment — UK US noun [C or U] (ABBREVIATION ROMI) ► MARKETING, FINANCE, ACCOUNTING the profit from a particular activity compared with the amount spent on marketing it in a particular period. This shows how effectively the company is spending money on… … Financial and business terms
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing effectiveness — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing operations management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing research mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing Science Institute — Founded in 1961, the Marketing Science Institute (MSI) is a corporate membership based organization dedicated to bridging the gap between marketing theory and business practice. Leading researchers from universities worldwide participate in MSI… … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
