below the line

below the line
Sales promotions such as mailshots, on pack and in store promotions, product placement, sponsorship and so on. On-client invoices advertising agencies historically charged for advertising in the media "above the line" and for the agency's creative and advisory work "below the line". This distinction now rarely appears because below the line work is generally handled by separate subsidiaries of advertising groups or specialist companies.

Practical Law Dictionary. Glossary of UK, US and international legal terms. . 2010.

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  • Below the line — Saltar a navegación, búsqueda Below the line (traducido literalmente al castellano significa debajo de la línea) más conocido por su acrónimo BTL, es una técnica de marketing consistente en el empleo de formas de comunicación no masivas dirigidas …   Wikipedia Español

  • Below the line — may refer to:*Below the line (filmmaking), an accounting term used in film or movie production *Below the line (advertising), an advertising strategy *A type of scoring in contract bridge scoring *The group voting ticket option in Australian… …   Wikipedia

  • Below the line — комплекс маркетинговых коммуникаций, включающий в себя стимулирование сбыта, мерчендайзинг, POS материалы, direct marketing, public relations. BTL позволяет доносить рекламное сообщение или призыв к покупке непосредственно к индивидуальному… …   Финансовый словарь

  • Below the line — Das Attribut below the line (engl. für unter der Linie, Abk. BTL) wird im Marketing für alle so genannten „nicht klassischen“ Werbemaßnahmen verwendet. Sie stehen damit im Gegensatz zu den Above the line Maßnahmen. Zu den Below the line Maßnahmen …   Deutsch Wikipedia

  • Below-the-line — Das Attribut below the line (engl. für unter der Linie, Abk. BTL) wird im Marketing für alle so genannten „nicht klassischen“ Werbe Kommunikationsmaßnahmen verwendet. Sie stehen damit im Gegensatz zu den Above the line Maßnahmen. Begriff Die… …   Deutsch Wikipedia

  • Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… …   Wikipedia

  • Below-the-line-Kosten — ist ein Fachbegriff aus der Filmgeschäftsführung und beschreibt die Herstellungskosten eines Filmprojektes, ausgenommen der Honorare des kreativ tätigen Personals wie Regie, Drehbuch oder Filmkomposition. Die Below the line Kosten beinhalten… …   Deutsch Wikipedia

  • Below the line (filmmaking) — In budgeting a motion picture or television production, below the line costs include the salaries of the non starring cast members and the technical crew, as well as use of the film studio and its technical equipment, travel, location, and… …   Wikipedia

  • below-the-line publications — The lower level publications in the hierarchy of joint publications that are signed by the Director, Joint Staff and contain specific mission area guidance for the joint community. Included in this level are reference publications and those… …   Military dictionary

  • below the line — Bridge. See under line1 (def. 31). * * * …   Universalium

  • Below the Belt — may refer to: * Below the belt, a fighting term * Below the Belt (gender), a term used to illustrate the deconstruction of gender * Below the Belt (Hellyeah DVD) * Below the Belt (album), an album by Pigfaceee also*Above the line (disambiguation) …   Wikipedia

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