badge, colophon, copyright label, disgrace, earmark, emblem, hallmark, identification mark, identification tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
associated concepts: brand name
autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag
asperse, attaint, besmear, besmirch, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, tarnish, throw dishonor upon, vilify, vilipend
associated concepts: libel, reputation, slander
arraign, attaint, burn, class, classify, defame, denigrate, denounce (condemn), derogate, disapprove (condemn), discredit, disgrace (noun), disgrace (verb), dishonor (shame), dishonor (deprive of honor), disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve (implicate), label (noun), label (verb), manner (kind), onus (stigma), opprobrium, pillory, reproach, scandal, smear, specialty (distinctive mark), stamp, stigma, sully, tarnish, trademark
Burton's Legal Thesaurus. William C. Burton. 2006
A brand helps a company distinguish itself from its competitors by enhancing consumer awareness and improving customer loyalty. It may consist of many different elements, including a logo, colour or shape.
Practical Law Dictionary. Glossary of UK, US and international legal terms. www.practicallaw.com. 2010.