commercial name

commercial name
USA
trade name, Also known as a commercial name.
The name that a business or company uses to identify itself in commerce. A business may use its legal name or a fictitious business name (also known as a DBA (short for doing business as) or an assumed name) as its trade name.
Trade names are not eligible for federal trademark registration under the Lanham Trademark Act unless that trade name also functions as a trademark or service mark.

Practical Law Dictionary. Glossary of UK, US and international legal terms. . 2010.


commercial name

Webster's New World Law Dictionary. . 2000.

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