cause marketing

cause marketing
USA
cause marketing, Also known as cause-related marketing.
A marketing relationship between a for-profit business and a non-profit charity for the purpose of promoting both the business' goods or services and the charitable cause. In a cause marketing arrangement, the for-profit business pledges to donate to the charity a portion of the revenue earned from the sale of designated products or services in exchange for the charity's grant of certain promotional rights, such as the ability to place the charity's name or logo on related product packaging and promote the relationship in advertising.

Practical Law Dictionary. Glossary of UK, US and international legal terms. . 2010.

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