cause-related marketing

cause-related marketing
USA
cause marketing, Also known as cause-related marketing.
A marketing relationship between a for-profit business and a non-profit charity for the purpose of promoting both the business' goods or services and the charitable cause. In a cause marketing arrangement, the for-profit business pledges to donate to the charity a portion of the revenue earned from the sale of designated products or services in exchange for the charity's grant of certain promotional rights, such as the ability to place the charity's name or logo on related product packaging and promote the relationship in advertising.

Practical Law Dictionary. Glossary of UK, US and international legal terms. . 2010.

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  • Cause-Related Marketing — (CrM) beschreibt eine Art des Marketing, die die kooperativen Bemühungen eines Unternehmens und einer Non Profit Organisation zum gegenseitigen Nutzen in den Mittelpunkt stellt. Der Begriff wird teilweise sehr breit und allgemein auf jede Art von …   Deutsch Wikipedia

  • cause related marketing — UK US noun [U] (also cause marketing) ► MARKETING a method of marketing products or services in which a company aims not only to make a profit but also to help an organization such as a charity: »Unlike previous cause related marketing, where a… …   Financial and business terms

  • Cause marketing — or cause related marketing refers to a type of marketing involving the cooperative efforts of a for profit business and a non profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of… …   Wikipedia

  • Cause Marketing — Le cause marketing ou cause related marketing, dans les pays anglo saxons et aux États Unis en particulier, fait référence à un type de marketing unissant les efforts d une d un organisation à but lucratif et d une autre à but non lucratif afin d …   Wikipédia en Français

  • cause marketing — USA cause marketing, Also known as cause related marketing. A marketing relationship between a for profit business and a non profit charity for the purpose of promoting both the business goods or services and the charitable cause. In a cause… …   Law dictionary

  • Cause marketing — Le cause marketing ou cause related marketing, dans les pays anglo saxons et aux États Unis en particulier, fait référence à un type de marketing unissant les efforts d une organisation à but lucratif et d une autre à but non lucratif afin d en… …   Wikipédia en Français

  • Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… …   Wikipedia

  • Civic marketing — is a type of image marketing where employees of a business provide service within their community, and then the business benefits from the favorable publicity that follows. The volunteer effort generates publicity that creates an unselfish, less… …   Wikipedia

  • Affiliate marketing — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Social Marketing — Unter Social Marketing wird die Konzeption, Umsetzung und Evaluation von Strategien verstanden, die darauf abzielen, einen gesellschaftlichen Bewusstseinswandel herbeizuführen und gesellschaftlich relevante Werte, Einstellungen und… …   Deutsch Wikipedia

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