British Advertising Clearance Centre

British Advertising Clearance Centre
(abbr. BACC)
Under the Broadcasting Act 1990, the Government established the Independent Television Commission (ITC) and the Radio Authority (RA). These issue Codes of Advertising Standards and Practice. Pre-clearance of broadcast advertising must be carried out by the Broadcast Advertising Clearance Centre (BACC). The ITC and RA can still "pull" advertisements off the air regardless of BACC clearance.

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