BACC

BACC
Under the Broadcasting Act 1990, the Government established the Independent Television Commission (ITC) and the Radio Authority (RA). These issue Codes of Advertising Standards and Practice. Pre-clearance of broadcast advertising must be carried out by the Broadcast Advertising Clearance Centre (BACC). The ITC and RA can still "pull" advertisements off the air regardless of BACC clearance.

Easyform Glossary of Law Terms. — UK law terms.

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  • Broadcast Advertising Clearance Centre — The Broadcast Advertising Clearance Centre (BACC) was an NGO which until December 31 2007 pre approved most British television advertising. The work of the BACC has been taken over by Clearcast Ltd.BACC approval was applied both to scripts and to …   Wikipedia

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